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Wednesday, February 9, 2011

Meet Dana Weiss: The Possessionista

Last May, the twitterverse brought Dana Weiss and Basic Boutique together. Dana’s blog reaches about 50,000 readers weekly, and she covers a wide variety of topics, all fashion related. Not bad for a stay at home Mom, right?

We've done several giveaways with Dana, but this time we wanted you to get to know the person behind the blog. Here are a few Q+A's with the one and only, Possessionista.

Basic Boutique: When did you start your blog, "The Possessionista?"

Dana: I just celebrated my second anniversary. I started it in the winter of 2009.

BB: How long, on average, does it take you to find an item that a reader asks you to find?
D: It depends. There are items I know off the top of my head, and there are some I spend days looking for. Sometimes I have access to a stylist or publicist, but not always. My readers usually fill me in on the rest.


BB: What is your favorite TV show to blog about?
D: The Bachelor, because these are real girls so I know I can find what they're wearing. And it allows me to infuse some humor into the process. I love Glee and Pretty Little Liars because what Lou Eyrich and Mandi Line are doing with costumes is really an art. The clothes are the characters.

BB: Who are your favorite celebrities?

D: Ugh. That's like asking me to choose between my children. I love Nicole Richie and Reese Witherspoon. Oh, and Andy Cohen from Bravo.

BB: If you could go to 3 fashion shows at New York Fashion Week, what would they be?
D: Truthfully? I'd probably bail on the shows, go snag some accessories at Bergdorf's and a cupcake from Magnolia Bakery. I think the best fashion shows are on the streets.

Her latest press? Two mentions on InStyle.com. For more information, check out Dana's blog.

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