The Shoot

Photo Shoots are a lot like first dates. The only difference is that after a photo shoot, you often leave wanting more. You don’t know what to expect until you’ve been thrown into the mix. Will your date i.e. model be on time? Will your model look the same as her online profile? Will you have to return your model for curfew? How much is this shoot going to cost? What if it turns out to be a total disaster? One thing I have learned is to always have a backup plan. If something goes wrong, your responsibility as a stylist is to make it work.

Our most recent photo shoot included our late Fall and Winter merchandise. Below are my favorite pieces from Add Down. The shells are 100% nylon, filled with 100% European goose down, and feature a waist-cinching belt. Here's to hoping the temperature drops soon so I can wear my new Add Down jacket!


Add Down Short Hooded Puffer Jacket, *$350.00.
Add Down Long Hooded Puffer Jacket, *$394.00.
*Qualifies for Free Shipping

The Photographer

Patrick Fahrner is our beloved photographer. We asked and he answered!

How did you get into fashion photography?
Pat: I've always been a fan of studio photography. Ever since I learned the basics, I've been doing everything from portraits to product photography. Back in college, I started doing fashion photography for friends and also for a newspaper/magazine, The Buzz. I found it to be really fun to create editorial type shoots with the production and models.

What is your favorite part about shooting clothes?

Pat: I like that there is some variety and art in the clothes. Sometimes I have to shoot boring stuff over and over. But with fashion, the clothes themselves can be artwork. It's nice to be able to showcase that.

What is your favorite part about photo shoots?

Pat: I have a good time as long as I am being creative. I started doing photography because it was a really fun thing to do. I enjoyed it so much that I made it a career choice. Now I get to create images in a studio setting. I enjoy the whole process for the end result.

How do you think Photoshop has changed the world of photography?

Pat: With any new technology, people will take advantage of it. Photoshop opened up so many possibilities in terms of creating an image. I don't agree with the over-use of photoshopped celebrities and models to make them look unrealistically beautiful, but it will happen regardless. People have been manipulating images for centuries, only now we have a grasp on what things look like naturally. There are many ethical questions that come up from changing images in fashion to photo-journalism. In the end, it is the people behind the image that change it. Photoshop is a great tool that helps people create what they want in an image, and I love using it.

For more information on Pat's work, visit his website here.

-Trisha W.