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Wednesday, October 27, 2010

Treesje Designers Laura Darrah & Sheila Nazarian


Tonight we will be attending Second City Style's 5th Birthday Bash downtown at Sofitel Chicago Water Tower. We will be giving away the Treesje 'Crave' Bag to one lucky gal, valued at $595.00. If you can't attend or simply never win things, purchase it here. We are excited to play some fashion inspired games, eat Alliance Bakery cupcakes, and meet some fabulous people!

The coveted handbag line has been seen all over Hollywood on the arms of Tori Spelling, Lauren Conrad, Courtney Cox, Ali Fedotowsky, and Kristin Chenoweth, to name a few. Last week I had the pleasure of interviewing Treesje designers Laura Darrah and Sheila Nazarian. Check out the genius(es) behind the brand.


What was your inspiration for the Fall 2010 collection?
L&S: Our inspiration was Rocker Chic. Our muse was Rock 'n Roll Icon Joan Jett, inspiring bags like our Crimson, a studded double zipper cross body. We used jewel tone & vintage foiled metallic leathers mixed with gunmetal hardware to make an edgy-luxe feel.

What advice would you give to someone who wants to work in the fashion industry?
L&S: To make sure to keep the love for fashion and creativity as their driving force! It is incredibly fast-paced, so it's easy to get caught up in the daily operations of running the business. Sheila and I love the time we spend designing. It is truly the best part of the job!

What are some Fall trends you love?
L&S: We loved the edgy, rocker vibe of early Fall but are loving the cleaner, more lady-like trend that’s going on right now.

What can we expect for 2011?
L&S: Our collection took a more bohemian and 70’s feel using whip stitch leather, tassle fringe details, clean hardware, and raw matte leathers.

What is in your handbag right now?
Laura: Iphone, our new mortale wallet (will be in stores Fall 2011), bottle of smart water, sketch pad, and Palmer’s Cocoa Butter chapstick (my favorite!)

Check out our other Treesje Handbags here.

-Trisha W.

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